Thursday, 14 May 2015

Evaluation Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full production?


Looking back at my preliminary task I feel that I have gained much more knowledge than I had at the beginning of the year.

The preliminary task challenged continuity, match on action and the 180degree rule. Being able to trial different ways in which I can use those conventions of media not only saved time during the min task but improved my level of skill so that my main production could be more effective and look more professional. 

I also got the chance to introduce myself to the editing software I would be using to edit my main task with. This made me more confident when approaching that stage of my main task as I had a brief but good enough understanding of where to start which also saved some time overall.

I have learnt to plan into much more detail what is within my camera shot which I wasn't really concerned about for the preliminary task.

Doing the preliminary task also gave me the opportunity to experiment with different camera shots and angles which later helped me decide which ones would be more appropriate and effective to use in my main task.

Tuesday, 12 May 2015

Evaluation Question 5

How did you attract/address your audience?

One of the ways in which i attracted my audience was through the use of costume. Looking at the results of m questionnaire, the audience felt that the use of the costume was very effective as it represented the social group accurately and made it easier for the audience to interpret the character's and the situation.

Another way in which i addressed the audience was through my use of music. The music has a contrast of low, bass notes and a higher pitch piano sound which reflects the two different personalities and contrasting characteristics of the two main characters. I chose this style of music as i felt it fitted the social group i was aiming to represent. I also wanted the piano to be the main sound as it reflects a high level of control (ballerina) and an innocent purity.

Evaluation Question 2

How does your media product represent particular social groups?


Evaluation Question 4

4 Who would be the audience for your media product?

For every film genre there will be a different target audience. Sometimes the target markets overlap and can also be based on other films.

The type of person that would go and see an action film such as ‘The Avengers’ are most likely to be different to the type of person that would go see a horror film such as ‘The Purge’. These films would attract different audiences because of the general content. The elements that contribute to the type of genre of the film are: actors, the story line, film treatment and script (language). Therefore, for my film I need to specify and understand my audience and their preferences so that I can tailor my product to best fit my target market.

The age of my target market would be teenagers- young adults. This is because the story line and content of my product wouldn't be suitable or understandable to children roughly under the age of around 12-13.

The gender of the audience would mostly be female as the two main characters are female, therefore the social group they are representing would be more appreciated/ relatable by or with a female audience.


The activities represented are horse riding and ballet; this will affect the target audience. It is likely that they will have an interest in similar, if not the same sports.

Evaluation Question 1


Evaluation Question 1

https://www.scribd.com/doc/265093654/Question-1?secret_password=bqh4mKeey6DnLnTcumhG

Monday, 4 May 2015

Potential Target Audience

In order for me to make an effective production that will appeal to people, I first need to think about what elements are included in attracting different target markets and also what techniques I could use to attract/ address my own targeted audience.

For every film genre there will be a different target audience. Although sometimes the target market overlaps to different genres, an individual will mostly stay with a few different film genres that they find captures their own interest and keeps them engaged. Whether that interest and engagement is through humor, action, romance or the social groups that are represented in the film that the audience will relate to, the writer/creator or producer will first have to think and decide about which audience they wish to attract/address and how they will represent that through the type of genre as well as elements within film language that will assist the audience with interpreting and therefore enjoying the film.

I will need to do some research into what techniques and elements I can use within my production to attract my audience. However I first need to establish who my target market are and therefore increasing my ability to create an effective production that my target market will enjoy.
I could do this research by making a questionnaire and asking questions such as:


  • what genres of films do you enjoy?
  • what is it about those films that makes them enjoyable for you?
  • what type of film language do you find is most effective/ important in the process of representing this genre?
  • what are your hobbies/interests?
  • what age group are you?
  • what gender are you?

Asking these types of questions will not only help me identify the ways in which are most effective when addressing my audience but also it will help to specify the types of people that the different genres engage and therefore enables me to understand who my target audience will be.