Evaluation Question 4

4 Who would be the audience for your media product?

For every film genre there will be a different target audience. Sometimes the target markets overlap and can also be based on other films.

The type of person that would go and see an action film such as ‘The Avengers’ are most likely to be different to the type of person that would go see a horror film such as ‘The Purge’. These films would attract different audiences because of the general content. The elements that contribute to the type of genre of the film are: actors, the story line, film treatment and script (language). Therefore, for my film I need to specify and understand my audience and their preferences so that I can tailor my product to best fit my target market.

The age of my target market would be teenagers- young adults. This is because the story line and content of my product wouldn't be suitable or understandable to children roughly under the age of around 12-13.

The gender of the audience would mostly be female as the two main characters are female, therefore the social group they are representing would be more appreciated/ relatable by or with a female audience.

The activities represented are horse riding and ballet; this will affect the target audience. It is likely that they will have an interest in similar, if not the same sports.